Implicit Attitude Measurement: Definition and Examples

📚 Quick Study Guide

• 🧠 Implicit attitudes are evaluations that occur without conscious awareness, intention, or control.
• ⏱️ These attitudes are often measured using indirect methods to bypass conscious biases.
• 🧪 Common methods include:
• ➡️ Implicit Association Test (IAT): Measures the strength of associations between concepts and evaluations.
• ➡️ Priming: Exposure to a stimulus influences a response to a subsequent stimulus.
• ➡️ Affect Misattribution Procedure (AMP): Participants attribute their affective reactions to a neutral stimulus after being primed with a target stimulus.
• 📊 IAT scores can predict behavior in sensitive domains such as prejudice and discrimination.
• 💡 Implicit attitudes can differ from explicit attitudes, offering a more complete understanding of a person's overall attitude.

Practice Quiz

1. Which of the following best defines implicit attitudes?
   1. A. Attitudes that people are consciously aware of and can easily report.
   2. B. Attitudes that operate outside of conscious awareness and control.
   3. C. Attitudes that are deliberately expressed to conform to social norms.
   4. D. Attitudes that are based on logical reasoning and factual information.
2. The Implicit Association Test (IAT) measures:
   1. A. Explicitly stated beliefs about social issues.
   2. B. The strength of associations between concepts and evaluations.
   3. C. Physiological responses to emotional stimuli.
   4. D. Cognitive biases in decision-making processes.
3. Which method involves measuring how exposure to one stimulus influences a response to a subsequent stimulus?
   1. A. Self-report questionnaire
   2. B. Priming
   3. C. Cognitive Behavioral Therapy
   4. D. Observational study
4. What is the main goal of using implicit attitude measures?
   1. A. To directly ask people about their attitudes.
   2. B. To bypass conscious biases and access unconscious evaluations.
   3. C. To encourage people to express socially desirable attitudes.
   4. D. To assess the accuracy of self-reported attitudes.
5. In the Affect Misattribution Procedure (AMP), what do participants do?
   1. A. Directly report their feelings about a target stimulus.
   2. B. Attribute their affective reactions to a neutral stimulus after being primed.
   3. C. Engage in a group discussion about their attitudes.
   4. D. Complete a series of memory tasks related to the target stimulus.
6. Why might implicit attitudes differ from explicit attitudes?
   1. A. Because people are always honest about their feelings.
   2. B. Because implicit attitudes are based on logical reasoning.
   3. C. Because implicit attitudes operate outside of conscious awareness, while explicit attitudes are consciously accessible.
   4. D. Because explicit attitudes are always more accurate than implicit attitudes.
7. Which of the following is an example of a domain where IAT scores can predict behavior?
   1. A. Mathematical ability
   2. B. Prejudice and discrimination
   3. C. Athletic performance
   4. D. Musical talent