Multiple Choice Questions on Targeted Advertising: Grade 7 Web Basics

📚 Quick Study Guide

• 🎯 Targeted advertising is a form of advertising where online ads are directed towards specific consumers based on various demographic, interest, and behavioral data.
• 👤 Demographic data includes age, gender, location, and income. This helps advertisers reach specific groups.
• 興趣 Interest-based advertising uses browsing history and online activity to show ads relevant to a user's interests.
• 🍪 Cookies are small files stored on your computer that track your browsing activity and help websites remember your preferences.
• 🔒 Privacy settings allow users to control the amount of personal information that is collected and used for targeted advertising.
• 🌐 Ad networks connect advertisers with websites to display targeted ads across the internet.
• 💡 Click-through rate (CTR) measures how often people click on an ad after seeing it. A higher CTR generally indicates a more effective ad. It is calculated as: $CTR = \frac{\text{Number of Clicks}}{\text{Number of Impressions}} \times 100$

🧪 Practice Quiz

1. Which of the following is the primary goal of targeted advertising?
   1. A. To show the same ads to everyone.
   2. B. To display ads randomly to internet users.
   3. C. To show ads relevant to a specific audience.
   4. D. To annoy users with irrelevant ads.
2. What type of data includes age, gender, and location?
   1. A. Behavioral data
   2. B. Interest-based data
   3. C. Demographic data
   4. D. Cookie data
3. What is the purpose of cookies in targeted advertising?
   1. A. To block all ads.
   2. B. To track browsing activity and preferences.
   3. C. To make websites load faster.
   4. D. To send emails.
4. What allows users to control the personal information used for targeted ads?
   1. A. Ad blockers
   2. B. Privacy settings
   3. C. Pop-up windows
   4. D. Email filters
5. What connects advertisers with websites to display targeted ads?
   1. A. Internet browsers
   2. B. Social media platforms
   3. C. Ad networks
   4. D. Search engines
6. What does a high click-through rate (CTR) indicate?
   1. A. An ineffective ad
   2. B. A broken link
   3. C. A highly effective ad
   4. D. A low budget
7. If an ad received 500 clicks from 10,000 impressions, what is the Click-Through Rate (CTR)?
   1. A. 0.5%
   2. B. 5%
   3. C. 50%
   4. D. 0.05%