📚 Topic Summary
Distribution strategies are how businesses get their products or services to consumers. It involves choosing the best channels, such as selling directly, using retailers, or online platforms. Effective distribution ensures products are available where and when customers want them, maximizing sales and customer satisfaction. Understanding these strategies is crucial for businesses to succeed in competitive markets.
🧠 Part A: Vocabulary
Match the term with its definition:
| Term |
Definition |
| 1. Retailer |
A. Selling products directly to customers without intermediaries. |
| 2. Wholesaler |
B. A business that buys goods in bulk and sells them to retailers. |
| 3. Direct Distribution |
C. The path a product takes from production to the consumer. |
| 4. Distribution Channel |
D. A business that sells goods directly to consumers. |
| 5. E-commerce |
E. Buying and selling goods and services online. |
(Match the numbers to the letters!)
✍️ Part B: Fill in the Blanks
Fill in the missing words in the paragraph below:
A company's __________ strategy determines how products reach the __________. __________ involves using intermediaries like wholesalers and __________. __________ distribution involves selling directly to customers, often online.
(Word Bank: distribution, consumers, Retailing, retailers, Direct)
🤔 Part C: Critical Thinking
Imagine you're starting a small business selling handmade jewelry. What distribution strategy would you use to reach your target market, and why?